Latest Content

0:00

What Is Copywriting?

Episode 075 This is a question people ask me all the time. The answer is simple. Copywriting is persuasion in print. It's a form of writing that leads someone to a desired way of thinking. Most of the time, it's to a "Buy Now" button. But once you understand the foundations of copywriting, the possibilities are limitless. And this week's episode is all about that; the foundations of copywriti...

0:00

Is It Time to Raise Your Prices?

Episode 074 One of the biggest problems entrepreneurs face is figuring out how to price what they sell. 9 times out of 10, they are setting their prices too low. The reasons for this are many. But there are even more reasons for raising your prices. Are your prices setting you up for failure? Tune in to this week's episode to find out....

0:00

How to be an Instagram Hustler with Trish Leto

Episode 073 People keep telling me that I've got to get on Instagram. To be honest, I'm a little bit intimidated. There's always a learning curve with each new platform, and I'm not sure how images could fit into what I do. Well, I wasn't sure, until this interview. Trish Leto joins me this week to do a deep dive into Instagram marketing. She's an industry expert, but she breaks it down to wher...

0:00

There's No Such Thing as a Silver Bullet

Episode 072 People like simple solutions to complex problems. They like get rich quick promises. They like diet pills. They like 3 step programs. They want everything to be as easy as microwave popcorn. Politicians and marketers know this, and use it against you. The fact is, real solutions take work. Every situation is different and one-size-fits-all doesn't work in real life. In fact, this m...

0:00

The One Simple Trick to Getting Everything You Want in Life

Episode 071 As a kid, I was pretty selfish. I felt like the world owed me. I was always concerned with getting my fair share. I was always looking to get more than I was expected to give. My biggest concern in any situation was "what's in it for me." Even though we grew up poor, I was the typical spoiled American. I wanted free everything; money for nothing, and my chicks for free. That mindset...

0:00

Chaos Is a Ladder (or) How to Succeed in Turbulent Times

Episode 070 In times of turmoil, most people find themselves in a race to the bottom. Others, as if blessed by good luck, seem to rise up in the middle of the storm. What's their secret? How do some amass great fortunes in economic downturns, while everyone else is going to the poorhouse? When the market is a mess, how do some leaders come out on top and dominate? And if there is a secret to th...

0:00

How to Make Money

Episode 069 Most people have next to zero understanding as to what money actually is. And if you can't understand something, good luck trying to manage it. In this episode, we dive deep into the roots of why money was created. We also cover why certain things work better as money than others. And then we explore our current form of FIAT money, as well as what might be next. ...

0:00

The First 3 Propagandists Protocols

Episode 068 There are rules to writing compelling messages. For centuries, a select few have risen to the ranks of master influencer. Compliance professionals and worldview creators are a rare breed, indeed. What do they know that you do not? Most people think writing good copy is about grammar and structure. They think they can piece a message together by checking aspects off of a checklist. ...

0:00

How to Get Prospects and Leads on Demand

Episode 067 So, I've spent a lot of money on "How To" courses in my day. I go through all the modules, I get the skill, and then I'm stuck. Now that I have this valuable knowledge, how can I use it? Now that I can do this thing, how can I find people that need it? I'm sure you can relate. For me, it was a long, tedious process of reverse engineering what I had already learned. I knew how to hel...

0:00

Ten Myths About Marketing and Business: Busted

Episode 066 How did I go from staunch activist against propaganda to being a high paid copywriter and marketing consultant? Well, it's a strange story, indeed. And one I lay out there for the listener in this week's episode. On top of that, we'll do a deep dive into the most common misconceptions people have about business ownership and marketing. If you're ready to have your worldview shaken, g...