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The EY Continues Its Attack On Small Business

Episode 105 Article 11 and 13 just passed in the European Union. This new set of laws could change the essence of the internet and free speech as we know it. But how will it affect small business? Free speech advocates are pushing back. Big tech and politicians seem to be on board with it. And most small businesses seem unaware of how this new legislation will impact them. Yes, Articles 11 and 13...

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Marketing, Mind Control and MK-Ultra with Doberman Dan

Episode 104 Doberman Dan started his career in law enforcement at a young age. He went in thinking he could be a hero and left seeing things in a different light. Good thing he struck it rich in the game of direct response marketing. Dan worked on both sides of the line, both as an entrepreneur, and as a "public servant". And he picked up a lot about human psychology along the way. In this episod...

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6 Reasons Why SJW's and Business Don't Mix

Episode 103 Lots of businesses are virtue signaling in their marketing these days. From diversity hiring to inclusivity themed products and services, everybody seems to be going after those "WOKE" bucks. But is there a downside to this trend? In this weeks episode, we look at 6 different reasons why catering to millennial SJWs might not be such a great idea. Some businesses are going broke after ...

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Alex Jones Gets Banned From Everything

Episode 102 Alex Jones was just kicked off of YouTube, Spotify, iTunes, and Facebook... all in one day! What does this mean for free speech? Should private businesses be allowed to discriminate? Do we need the government to come in and regulate social media like they do the telecommunications companies? Are they really turning the frogs gay? We tackle all these questions and more on this week's ep...

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The Darker Side of Marketing

Episode 101 Your actions are a direct result of your beliefs. So, if someone can control what you believe, they can have a lot of control over how you act. We see it every day. The media from one side interprets a story one way. The media on the other side does the opposite. The two worldviews collide in a protest and the puppets play out their roles, just as intended. But what if you could use t...

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The EU Continues Its Attack on Small Business

Episode 100 GDPR was just the tip of the iceberg. You'll never believe what they have in store next for the internet. It seems as if the EU won't be happy until they destroy online business. But, is that their real intention? Or does it go deeper than that? And what can we, the small business owners out there, do about it? Get the scoop on the newest regulations that threaten your business, as we...

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Copywriters Against the P.C. Police

Episode 099 In Europe, offending people with your marketing is almost illegal. In fact, in some cases, it is illegal. So how does a copywriter survive? Writing a good ad is like walking a fine line. The best ads should make you nervous about running them. Any piece of copy that converts is also very likely to offend. Adil Amarsi is a London based copywriter and he joins me to talk about racism, se...

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The Power of Positioning

Episode 098 Trailblazers return with a back full of arrows. So, if you're smart, you're in a business that has some competition. That means you need a way to stand out from the crowd. One way of doing this is by positioning yourself as the opposite of what your competition is doing. But you have to be strategic about it. Do it wrong, and it'll blow up in your face. Do it right, and you might end ...

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5 Things to Focus for Success

Episode 97 Why do some people fail while others succeed? What separates those who win form those who lose? Before you start talking about skin color privilege or the patriarchy, let me stop you... Those things have nothing to do with long-term success. Here's the key factor that most people never seem to grasp; it's mindset and focus. That's what set's the winners apart from the losers. Nothing...

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How to Market Without a Marketing Budget

Episode 96 Running a start-up means you don't always have the biggest budget for marketing. But without at least some marketing, your business is doomed to fail. So what's the solution? In this weeks episode, you'll discover how to grow an audience, build a brand, and pitch your product, all without having to spend a penny on marketing. And none of this is theory. In fact, I'll be covering four en...