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The Darker Side of Marketing

Episode 101 Your actions are a direct result of your beliefs. So, if someone can control what you believe, they can have a lot of control over how you act. We see it every day. The media from one side interprets a story one way. The media on the other side does the opposite. The two worldviews collide in a protest and the puppets play out their roles, just as intended. But what if you could use t...

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The EU Continues Its Attack on Small Business

Episode 100 GDPR was just the tip of the iceberg. You'll never believe what they have in store next for the internet. It seems as if the EU won't be happy until they destroy online business. But, is that their real intention? Or does it go deeper than that? And what can we, the small business owners out there, do about it? Get the scoop on the newest regulations that threaten your business, as we...

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Copywriters Against the P.C. Police

Episode 099 In Europe, offending people with your marketing is almost illegal. In fact, in some cases, it is illegal. So how does a copywriter survive? Writing a good ad is like walking a fine line. The best ads should make you nervous about running them. Any piece of copy that converts is also very likely to offend. Adil Amarsi is a London based copywriter and he joins me to talk about racism, se...

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The Power of Positioning

Episode 098 Trailblazers return with a back full of arrows. So, if you're smart, you're in a business that has some competition. That means you need a way to stand out from the crowd. One way of doing this is by positioning yourself as the opposite of what your competition is doing. But you have to be strategic about it. Do it wrong, and it'll blow up in your face. Do it right, and you might end ...

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5 Things to Focus for Success

Episode 97 Why do some people fail while others succeed? What separates those who win form those who lose? Before you start talking about skin color privilege or the patriarchy, let me stop you... Those things have nothing to do with long-term success. Here's the key factor that most people never seem to grasp; it's mindset and focus. That's what set's the winners apart from the losers. Nothing...

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How to Market Without a Marketing Budget

Episode 96 Running a start-up means you don't always have the biggest budget for marketing. But without at least some marketing, your business is doomed to fail. So what's the solution? In this weeks episode, you'll discover how to grow an audience, build a brand, and pitch your product, all without having to spend a penny on marketing. And none of this is theory. In fact, I'll be covering four en...

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Top 5 Reason NOT to Hire Me

Episode 095 I'm not the right copywriter for a lot of business owners. And I find it's better to weed them out, before I take any money form them. So, with that in mind, I put this list of 5 reasons not to hire me together. Wanna know what makes me such a hard person to work with? Then listen to this episode. Afterward, I'm betting you'll start looking at you serve a little differently as well. ...

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The 3 Deadly Sins of Entrepreneurship

Episode 094 80% of small businesses fail within their first year. Even more will fail within the first 5 years of opening their doors. And it's usually the same 3 deadly sins that take these small business owners down. Want to know what they are? Want to avoid the costly mistakes that kill the dreams of almost every entrepreneur out there? Want to have a clear path to the finish line, absent the ...

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How to Turn Your Clients and Customers into Raving Super Fans

Episode 093 How to Turn Your Clients and Customers into Raving Super Fans Marketing is the backbone of building a business. But it's only the first step. After you go out and get new clients and customers, what should you do next? For most business owners, the answer is to go out and get more new clients and customers. That means, more ad spend to cold audiences. That means more cold outreach. And...

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1984 Marketing

Episode 092 Most of the time, sales is about connecting people with something that will make their lives better. But that's not always the case. Sometimes, slimy salespeople sell you on something that isn't in your best interest. This kind of selling requires high levels of manipulation, and only the least scrupulous marketers even attempt it. But you can learn a lot from them, if you know what t...