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How to Turn Big Heroes into Big Spenders

Published by: Nathan Fraser on 01-16-2017

Episode 051

You are the hero of your own story.

This is how most of us view ourselves. Even when we mess up, we rationalize and justify our actions. It's what we do.

Most of us are good people. And we like to think the world is a better place, for having us.

But, is there a downside to this?

Can our desire to be the hero turn us into the villain?

Was the Two-Face right when he said "You either die a hero or you live long enough to see yourself become the villain."?

Is it that black and white?

And what does any of this have to do with marketing?

The answers to all these questions, and more, are revealed in this week's episode.

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Keywords: hero complex manipulation marketing relationships

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