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Why Batman Is Better Than Superman

Published by: Nathan Fraser on 02-13-2017

Superman has always been my least favorite superhero.

He flies. He bounces bullets off of his chest. He always saves the day. And he bores me to death.

When he was first invented, he had zero weaknesses. It wasn't until later that they introduced Kryptonite as something that could harm him. Before that, utterly indestructible.

I've always loved heroes like Batman, Punisher, and Spawn. Flawed people, doing their best against insurmountable odds. People with a drive to make the world a better place, while having tons of personal demons to take on at the same time.

After all, a hero is only as good as the adversity he or she can overcome. And a man that can leap giant buildings in a single bound doesn't face very much adversity.

But what does any of this mean to you?

Well, a lot, actually.

As leaders and dreamers, we tend to hide our vulnerabilities. We put our best foot forward. We cloak ourselves in confidence. And we show off our best qualities and accomplishments.

We all do this, to some extent or another. Just look at what gets shared on facebook vs. what's going on in people's real lives,

This is not all bad, but it can have negative side effects. When you only share the good, you can come off as braggadocios. When you appear to have no flaws, you become unrelatable. And when you have no adversity to overcome, you run the risk of boring your audience.

So, what's the point of all this?

Simple. Be authentic.

Let your guard down every once in a while, and let people know that you're just like them. Yes, you might be a few steps ahead of them as a leader. But you're still on the same path. You're still facing the same problems. You're still a human being.

I'm not saying you have to be an open book. But I am saying that people want connection, above anything else.

The best brands offer connection. The best business people offer connection. The best podcasters offer connection. The best way to build loyalty with your community is through connection. And if you present yourself as Superman, there's not much to connect with.

So, whatever it is that you do, be confident about it, but also be real about it. Let your fans know the real you. Let your clients know some of the things that embarrass you. Your fans, your clients, and your customers are your tribe. They are your team, not your arch-enemies, and it's ok to be real with them.

Just a little rant. I hope you find it helpful.

Keywords: marketing emails

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