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How to Use Villains and Virtues to Move People from Victimhood to Victory

Published by: Nathan Fraser on 03-27-2017

Episode 058

Everyone loves to play the victim.

Everyone loves to point their finger, and play the blame game.

This makes us incredibly easy to manipulate by divisive media pundits and politicians.

By giving someone a villain to blame, and showing them that you share in their virtues, you can make them like putty in your hands.

It’s just the way we are. And if you’re an ethical business owner, this knowledge can make the difference between getting by and going bankrupt.

Keywords: marketing copywriting victimhood mindset

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